KGM Lease Deals

SsangYong reinvented.

KGM (Korea Global Motors) is a South Korean automotive manufacturer that emerged from the acquisition of SsangYong Motor Company by KG Group, a diversified South Korean conglomerate. Here's a closer look at KGM and its background:

1. Background and Formation:

• KG Group: KG Group, originally a trading company, diversified its business interests over the years into various industries, including chemicals, industrial equipment, and automotive manufacturing.

• SsangYong Acquisition: In 2021, KG Group acquired SsangYong Motor after the latter's financial troubles and bankruptcy proceedings. The takeover was intended to revitalize the brand and enhance its competitiveness in the global market. As part of the restructuring, SsangYong transitioned to Korea Global Motors (KGM), marking a shift in both ownership and brand direction.

2. Focus and Goals of KGM:

• Brand Revitalization: KGM's primary goal is to revitalize the SsangYong brand and move it forward with new technologies and vehicles. The company aims to improve its product lineup, focusing on more modern, innovative, and eco-friendly vehicles.

• Global Expansion: KGM seeks to expand its global footprint, especially in key markets like Europe, India, and Australia. It is expected to leverage SsangYong's existing global presence, which already has a reputation for producing SUVs, crossovers, and off-road vehicles.

3. Vehicle Line-up:

KGM's offerings primarily focus on SUVs and crossovers, a segment that SsangYong has traditionally dominated. Some of the models that were already in the SsangYong lineup are expected to continue under the KGM brand, with updates and improvements:

• Korando: A compact crossover SUV with modern features and design.

• Tivoli: A subcompact SUV, known for its affordability and practicality.

• Rexton: A larger, premium SUV that competes in the more rugged, off-road SUV category.

Moving forward, KGM is expected to innovate with new electric vehicle (EV) options and potentially new segments, as global automotive trends are increasingly focused on sustainability and electric mobility.

4. Electric Vehicles (EVs):

With global automakers moving toward electrification, KGM has shown interest in developing and introducing electric vehicles. SsangYong had already showcased some electric models like the Korando e-Motion, and under KGM, there is a stronger push for more sustainable, electric options in the product lineup.

5. Future Directions:

• Technology and Innovation: KGM is likely to emphasize advanced technologies such as autonomous driving features, AI, and connected car systems to compete in the increasingly tech-focused automotive market.

• Sustainability: As part of its global strategy, KGM is expected to focus more on electric vehicles, hybrids, and eco-friendly technologies to meet international emissions standards and growing environmental awareness.